October is the month that is dedicated around the world to the fight against breast cancer.
Medveščak's players and the club's partner Citroën Croatia have teamed up once again by actively getting involved in marking the international month for the fight against breast cancer in order to raise awareness to their female fans, and moreover all women around world, about the importance of timely checkups and tests for the prevention of breast cancer.
October is the month that is dedicated around the world to the fight against breast cancer, a disease that seriously affects many women of all ages. Throughout October in Croatia and around the world there are going to be numerous projects, events, and educational programs intended to raise the awareness of young women about the importance of taking care of one's health and about the prevention of chronic and malignant diseases such as breast cancer.
For the second year in a row, Medveščak's players are taking part in the 'Pink October' campaign. Joining the Bears this year in this exclusively informative and educational initiative will be the club's partner Citroën. As a sign of support to their female fans, and with the intention to remind them of the importance of regular checkups and preventative measures, the Bears will have a pink ribbon sewn onto their jerseys throughout all of their KHL championship games in October. The pink ribbon is the international symbol for campaigns that support the fight against breast cancer. On top of that, the Bears will also drive specially marked Citroën DS3 Cabrios throughout Pink October, and will take part in numerous informative and educational programs both at their games and during their time off. Medveščak's spokesperson for this season's 'Pink October' campaign is forward Ryan Vesce.
''This is the least we can do to help our female fans because we don't accept the fact that the disease is stronger than all of us! We will fight until our last bit of strength, until the last second on the ice, and we expect our female fans and all women to fight equally strong for their health! With this we are sending the message to all women about the dangers of this disease and the possibilities for its prevention with regular checkups'', stated Ryan Vesce, Medveščak's spokesperson for the 'Pink October' campaign, and reminded everyone that:
''This is our support to all women, and particularly those who have faced this disease and beaten it! Dear ladies, please remember: if you detect the symptoms early enough, then there is a good chance that you can defeat the cancer. We would like for this campaign to be your 'alarm'! Go and get checked up on time and stay with us until the last second of our final period on ice!''
In continuation of Medveščak's partnership with Citroën, which has continued on into this, their premiere season in the KHL, throughout “Pink October” the Bears are going to have the pink ribbon printed on their vehicles, which for this particular initiative will be the Citroën DS3 Cabrio.
''Citroën joins this project with the aim to raise awareness about this disease and to familiarize women with its symptoms in hope of being able to detect it early on, and to lend support to women who are living with this disease. It is extremely important to stress the importance of self-examinations in the prevention and treatment of all threatening diseases, especially breast cancer'', stated Gordana Brlek, the director of Citroën's brand for Croatia.
Breast cancer is one of the leading causes of death amongst women in nearly all populations. Most women are aware that 25% of all malignant tumours in women cause breast cancer. Breast cancer does not discriminate based on age. Over 20 years ago, breast cancer developed mainly in women over the age of 50. Today, however, we are witnessing more and more women being diagnosed in their 30's and 40's. That is the age range when numerous, and especially pathological, changes occur very quickly, compared to women later in life past the age of 60. For this reason early detection and proper diagnosis of this life-threatening disease is vital for women in their 30's
The Bears and Citroën invite all of their fans, male and female, and people around the world to join in this initiative and to be strong supporters of women in the fight for their health and their lives.